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India's Thrifting Boom: Google Sees 850% Jump in Searches for Second-Hand Fashion
M
Moneycontrol•05-10-2026, 14:56
India's Thrifting Boom: Google Sees 850% Jump in Searches for Second-Hand Fashion
- •Google Search data reveals an 850% surge in 'how to thrift' queries across India over the past year, marking a massive rise in second-hand fashion interest.
- •Searches for 'thrift store near me' jumped by 600%, while inquiries defining thrift stores skyrocketed by 1,000%, showing active consumer intent.
- •Top cities leading the thrifting trend include Bengaluru, Delhi, Mumbai, Hyderabad, and Chennai, with Guwahati and Jaipur showing breakout interest.
- •Jackets, tops, shoes, jeans, and furniture top the most-searched thrift items, alongside surging popularity for Y2K streetwear and vintage sarees.
- •Environmental awareness is driving the shift, with 'circular fashion' searches soaring by 2,500% alongside growing interest in sustainable shopping.
Key Questions Answered
Google Search data indicates that searches for "how to thrift" experienced an 850% jump over the past year in India, reaching an all-time high.
Bengaluru topped the list of cities searching for thrift stores, followed by Delhi, Mumbai, Hyderabad, Chennai, Kolkata, Kochi, Dehradun, Guwahati, and Jaipur.
Searches for "circular fashion" increased by 2,500% over the past year, highlighting a growing consumer interest in the environmental side of fashion and sustainability.
