Stories
The October Drop Report: All The New Beauty Launches We're Stocking Up This Month

- •Katrina Kaif’s Kay Beauty expands beyond makeup into skincare with the introduction of its Hydra Glaze Essence and Hydra Base Water Crème.
- •Nexxus New York launches the Promend Moisture Collection to tackle humid-season haircare with bond-generation technology.
- •Indian sneaker brand CHK collaborates with artist Chaitanya Dixit for the limited-edition CHE x CHK Japan Through My Eyes collection.
- •Swiss Beauty introduces the AWAKEN eye makeup collection featuring a campaign with Sonakshi Sinha and other notable celebrities.
- •Aqualogica launches a 3-in-1 Tinted Sun Serum offering SPF 50 protection alongside skincare actives in twelve different shades.
Key Questions Answered
Katrina Kaif’s Kay Beauty is expanding beyond makeup with its first skincare line, introducing the Hydra Glaze Essence and the Hydra Base Water Crème. Both products are designed to deliver intensive hydration, with the essence combining lactic acid, amino acids, and prebiotic saccharide, while the water crème features centella asiatica, ceramides, and skin-mimetic lipids.
The limited-edition sneaker collection is a collaboration between Indian sneaker brand CHK and custom sneaker artist Chaitanya “Che” Dixit. It draws inspiration from the visual culture of Japan, specifically originating from Che's observation of a sticker-covered metal board at Japanese immigration, which he recreated using nearly 200 original handmade stickers.
Priced at INR 1,950, the Archive 168 Discovery Gift Set offers a three-piece fragrance collection inspired by different moods, memories, and moments. It is designed as a personal gifting option for people who enjoy exploring a variety of scents instead of relying on a single signature fragrance.





