one18

Stories

AI seems to be the new favourite wingman for men and women, finds survey.
F
Firstpost•07-10-2026, 14:44
AI Becomes Ultimate Wingman As Majority Of Men And Women Use It For Dating
  • •A survey by dating platform Gleeden reveals that 65 percent of men and 60 percent of women in India have used AI to enhance their seduction techniques.
  • •AI tools are increasingly being used to decode flirty messages, analyse conversations, and plan first-date locations.
  • •Both men and women plan to use AI for resolving relationship conflicts, finding gift ideas, and seeking sexual health education in the future.
Read Full Article on Firstpost in English

Key Questions Answered

A survey conducted by dating platform Gleeden in association with Ipsos among 1,500 respondents across India found that 65% of men and 60% of women have used artificial intelligence to improve their seduction techniques.

According to the survey, 64% of men and 61% of women used AI to find first-date ideas and activities. Additionally, 67% of men and 59% of women used AI to analyze conversations with potential partners.

Sybil Shiddell, Country Manager for Gleeden India, stated that men appear more willing to use AI as a relationship coach for finding words, understanding conversations, and resolving conflicts. Meanwhile, women show a slightly more measured yet significant openness, particularly regarding sexual health, intimacy, and personal exploration.

Similar Stories

51 Percent of Indian Daters Use AI to Check Messages Before Sending, Aisle Report Reveals

51 Percent of Indian Daters Use AI to Check Messages Before Sending, Aisle Report Reveals

S
Storyboard
The brands gaining traction are associated with a particular task: voice generation, video creation, mental-health support or an Indian AI platform. (Image: Hitesh Choudhary via Unsplash)

Indian AI Brands Dominate Consumer Mentions, Outpacing Global Giants

S
Storyboard
Social media reaches 29% of purchase journeys in India, giving it a seven-percentage-point lead over LLM search.

AI Search Dominates Indian Purchase Journeys, Overtaking Social Media Influence

S
Storyboard
The Match Group Human Connection Survey, conducted among 1,000 single Indians aged 18–45, found that 35% of Indian singles feel lonely often or always, even as 70% are actively working to build new social connections and 75% continue to socialise in person more than once a week.

Indian Singles Face "Connection Paradox": Lonely Despite Social Activity, Study Reveals

S
Storyboard
The report also highlights that attention is not purely a media metric. Media creates the opportunity to be noticed while creative determines how effectively that opportunity is used. While 94% of marketers say creative is at least as important as placement in earning attention, only 14% systematically adapt creative to different formats and lengths.

Indian Marketers Prioritise Reach Over Attention Quality: Publicis Media and MMA India Report

S
Storyboard
For a 29-year-old man, finding a partner through arranged marriage has proved difficult despite what he describes as a stable profile (Image-AI)

Man Earning ₹18 LPA Struggles in Arranged Marriage Search, Seeks Reddit Advice

N
News18