Stories
India Cracks Down on Nicotine Pouches Amid Health Concerns, Illegal Sales

- •India's government has ordered states to crack down on nicotine pouches, citing them as a major health risk and widely sold illegally.
- •Nicotine pouches, including brands like Philip Morris' Zyn and Swedish Smokeless Solutions' White Fox, are illegal and unapproved in India, often smuggled for online and local sales.
- •A federal study identified nicotine pouches as "a largely unregulated public health concern" with significant consumption among 18-40 year olds.
- •The health ministry's directive mandates enforcement action, including search, seizure, and prosecution, under India's drug law to protect public health and children.
- •The Drugs Technical Advisory Board recommended no new nicotine formulations be approved, stating pouches are addictive, pose health risks, and are not effective smoking-cessation aids.
Key Questions Answered
The Indian government has ordered states to crack down on nicotine pouches because it considers them a major health risk that is being widely sold illegally. Citing concerns over child exposure and wide consumption among people aged 18 to 40, the health ministry directed states to initiate appropriate enforcement action.
No, nicotine pouches remain illegal and unapproved in India. Although e-cigarettes are banned and certain nicotine replacements like patches and chewing gums are approved, pouches are classified as a drug and often smuggled into the country for sale online and through local stores.
The Drugs Technical Advisory Board recommended that no new nicotine formulation be approved henceforth in the public interest. The federal panel noted that nicotine pouches are addictive, pose independent health risks, and have not been established as effective smoking-cessation aids.





