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WAVES OTT Surpasses 1.2 Crore Users as Prasar Bharati Empowers Creators
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Storyboard•23-09-2026, 12:47
WAVES OTT Surpasses 1.2 Crore Users as Prasar Bharati Empowers Creators
- •WAVES OTT, launched in November 2024, has garnered over 1.2 crore registered users and 1.5 crore downloads, offering 24,000+ content titles and 15,000 hours of content.
- •The platform extends Prasar Bharati's public broadcasting model, providing live TV, radio, on-demand programming, archives, education, and devotional content in over 26 languages to audiences in 130+ countries.
- •MyWAVES, launched in March 2026, allows citizens to create and share original short-form and episodic content, fostering regional talent and grassroots creators.
- •Prasar Bharati is integrating external content through a Pay-Per-View Content Sourcing Policy and ONDC integration, expanding WAVES beyond a public broadcasting repository.
- •The broader WAVES ecosystem, including the WAVES Summit, aims to be an international platform for India's media and entertainment industries, fostering business and innovation.
Key Questions Answered
Launched in November 2024, WAVES OTT has crossed 1.2 crore registered users and 1.5 crore downloads, reaching audiences in over 130 countries with content in more than 26 languages.
Launched on March 23, 2026, MyWAVES is designed to allow citizens to create, upload, and share original short-form, vertical, and episodic content, helping emerging regional talent reach a wider audience.
Under the Pay-Per-View Content Sourcing Policy, creator payouts are directly tied to actual viewer engagement and streaming minutes recorded on the platform rather than traditional flat-fee commissions.
