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Vijay Deverakonda's UNHYPE Sells Out 10,000 Skincare Routines, Generates Rs 1.3 Crore in Two Weeks
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Moneycontrol•01-10-2026, 15:11
Vijay Deverakonda's UNHYPE Sells Out 10,000 Skincare Routines, Generates Rs 1.3 Crore in Two Weeks
- •Vijay Deverakonda's skincare brand UNHYPE sold out its entire launch edition of 10,000 VD Signature Routines within two weeks, generating Rs 1.3 crore in revenue.
- •The limited launch edition, co-founded and co-built by Vijay Deverakonda, comprised 30,000 individual skincare products across Acne Safe and Brightening routines.
- •Each VD Signature Routine is a three-step approach including a face wash, moisturiser, and sunscreen, developed for everyday Indian skin.
- •Vijay Deverakonda thanked customers for their trust and announced that the team is working on restocking the sold-out products.
- •UNHYPE will open sales for its regular Acne Safe and Brightening Routines, maintaining the three-step format, from October 3 on its official website.
Key Questions Answered
Vijay Deverakonda's skincare brand UNHYPE generated Rs 1.3 crore in revenue after selling out its limited launch edition of 10,000 routines within two weeks.
The limited launch edition of VD Signature Routines features a three-step skincare approach comprising a face wash, moisturiser, and sunscreen, available in Acne Safe and Brightening variants.
UNHYPE is scheduled to open sales for its regular Acne Safe and Brightening Routines on October 3 through its official website.
