Stories
Excel Entertainment Will Never Follow Trends Says Ritesh Sidhwani
M
Moneycontrol•06-10-2026, 12:13
Excel Entertainment Will Never Follow Trends Says Ritesh Sidhwani
- •Excel Entertainment co-founder Ritesh Sidhwani stated that the production house has never followed trends as part of its core philosophy.
- •Sidhwani emphasized that the primary focus should always remain on backing stories that genuinely excite filmmakers rather than replicating box-office formulas.
- •Discussing the massive success of South Indian films like KGF among Hindi-speaking audiences, he noted that these movies resonate because they draw inspiration from classic Salim-Javed storytelling styles.
- •He believes that Indian audiences are broadly accepting of diverse cinema and that Hindi filmmakers should focus on constant personal evolution instead of imitating other industries.
Key Questions Answered
Ritesh Sidhwani stated that following trends has never been part of Excel Entertainment's core philosophy. He believes filmmakers should focus on stories that genuinely excite them and remain relatable rather than replicating current box-office formulas or imitating other industries.
Sidhwani believes films like KGF resonated with Hindi-speaking audiences because they draw influence from classic Hindi storytelling and writers such as Salim-Javed, offering a style of narrative that viewers are excited to watch.
Excel Entertainment launched Excel Music, a dedicated music label to handle original film soundtracks and scores, with Universal Music Group acting as a strategic shareholder, marketing, and distribution partner.
