Stories
InMobi Launches Mobius to Revolutionize Advertising with AI
- •InMobi has introduced Mobius, a unified intelligence system that automates advertising decisions across its entire ad technology stack.
- •The platform processes an average of more than 25 trillion predictions daily to support over 200 billion advertising opportunities.
- •Mobius integrates zero-party data, first-party signals, and information from over 70,000 SDK-integrated publisher apps to optimize campaigns.
- •Early campaigns by LinkedIn and Grocery Outlet showed significant performance lifts, including a 98.7% CTV video completion rate for Grocery Outlet.
- •The system supports both brand and performance advertising, optimizing metrics from ad recall to return on ad spend.
Key Questions Answered
InMobi launched Mobius as a unified intelligence system designed to automate advertising decisions across its ad technology stack, including InMobi Exchange, DSP, and Glance. The system evaluates advertising opportunities against advertiser-defined outcomes, forecasts what should run, and records the basis for its choices to influence future decisions.
Mobius processes an average of more than 25 trillion predictions across various data signals every day to support over 200 billion advertising opportunities daily.
Mobius draws on zero-party data from consumer surveys, first-party signals from properties like 1Weather and Glance, over 70,000 SDK-integrated publisher apps, pixel data, licensed data, and ecosystem partnerships. Data permissions are built directly into the system to determine what information can be utilized during decision-making.
