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EDT Raises $2.4 Million to Launch SUKI Hair Dryer and Enter Beauty-Tech
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CNBC TV18•30-09-2026, 06:20
EDT Raises $2.4 Million to Launch SUKI Hair Dryer and Enter Beauty-Tech
- •Consumer technology brand EDT secured $2.4 million in an oversubscribed Pre-Series A funding round led by Sauce, with participation from Alteria Capital and several prominent angel investors.
- •The newly raised capital will be utilized to scale inventory for the upcoming festive season, fund new product rollouts, and strengthen growth, supply chain, and product teams.
- •EDT is expanding beyond kitchen appliances like LUMA and FLOW into the beauty-tech sector by introducing SUKI, its first intelligent hair dryer featuring a patent-pending CareDry algorithm.
- •Priced at 8999 rupees for pre-orders, SUKI utilizes dual AirSense sensors and plasma ions to automatically calibrate heat and improve hair strength by a claimed 112 percent.
- •Following its initial D2C launch, the company plans to expand SUKI availability to major online marketplaces and offline retail channels this winter alongside three more upcoming product releases.
Key Questions Answered
EDT raised $2.4 million in an oversubscribed Pre-Series A funding round led by its existing investor Sauce.
EDT entered the beauty-tech market with SUKI, an intelligent hair dryer priced at a limited-period pre-order price of ₹8,999.
EDT was founded in 2025 by Naiyya Saggi and industrial designer Vyasateja Rao.
