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Nat Habit Secures ₹142 Crore in Series C Funding Led by Trident Growth Partners
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CNBC TV18•10-10-2026, 17:31
Nat Habit Secures ₹142 Crore in Series C Funding Led by Trident Growth Partners
- •Ayurveda-led personal care brand Nat Habit raised ₹142 crore in a Series C funding round led by Trident Growth Partners.
- •The round saw participation from existing investors like Bertelsmann India Investments and new backers including Physis Capital and Hero Family Office.
- •Nat Habit plans to utilize the fresh capital to expand into quick commerce, offline retail, and Tier 2 and Tier 3 cities.
- •Founded in 2019, the company has reached an annualized gross revenue of ₹330 crore and served over 60 lakh households across India.
Key Questions Answered
Nat Habit raised ₹142 crore in an all-primary Series C funding round led by Trident Growth Partners.
The fresh capital will be used to expand its product portfolio, scale distribution across quick commerce and physical retail, and deepen its digital reach in Tier 2 and Tier 3 cities.
Nat Habit was founded in 2019 by Swagatika Das and Gaurav Agarwal.
