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The fresh capital will be deployed across three key areas by Nat Habit: expanding its hair care, skin care, body care and baby care portfolio; strengthening its presence on quick-commerce platforms and through offline retail; and increasing its digital reach in Tier 2 and Tier 3 markets.
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Storyboard•12-10-2026, 12:03
Nat Habit Secures Rs 142 Crore in Series C Funding as Revenue Reaches Rs 330 Crore
  • •Nat Habit has raised Rs 142 crore in a Series C funding round led by Trident Growth Partners to fuel its expansion.
  • •The fresh capital will be used to expand its product portfolio, strengthen quick-commerce and offline retail presence, and grow digital reach in Tier 2 and Tier 3 markets.
  • •Existing investors like Bertelsmann India Investments, Mirabilis Investment Trust, and Sharrp Ventures participated, alongside new backers Physis Capital and Hero Family Office.
  • •Founded in 2019 by Swagatika Das and Gaurav Agarwal, the fresh Ayurvedic personal care brand has served over 60 lakh households across India.
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Key Questions Answered

Nat Habit raised ₹142 crore in an all-primary Series C funding round led by Trident Growth Partners.

Nat Habit was founded in 2019 by Swagatika Das and Gaurav Agarwal.

The company's annualised gross revenue has reached ₹330 crore.

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