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Sebi has launched Project Jagrook, a coordinated investor-education initiative involving the regulator, stock exchanges, depositories, the National Institute of Securities Markets (NISM) and other partner organisations.
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News18•05-10-2026, 14:16
Sebi Chief Warns Against Finfluencers And Urges Informed Investing
  • •Securities and Exchange Board of India Chairman Tuhin Kanta Pandey cautioned investors against relying on finfluencers, anonymous tips, and exaggerated return claims.
  • •Pandey urged investors to use only regulated products and platforms, advising them to invest only in financial products they understand rather than following herd behaviour.
  • •A Sebi survey revealed that while 63 percent of households are aware of securities-market products, only 9.5 percent participate, highlighting a wide awareness-participation gap.
  • •Sebi launched Project Jagrook, a major investor-education initiative spanning multiple languages and media channels, to improve financial literacy through March 2027.
  • •India's capital markets have seen massive growth, with demat accounts reaching 23.8 crore and unique investors touching 15 crore.

Key Questions Answered

According to a Sebi survey, about 63 percent of households were aware of at least one securities-market product, but only 9.5 percent actually participated in the market. Furthermore, only 36 percent of investors possessed high or moderate knowledge of securities markets, with urban participation at roughly 15 percent compared to 6 percent in rural regions.

Project Jagrook is a coordinated investor-education initiative launched by Sebi to bridge knowledge gaps by making financial concepts easier to understand and reducing technical jargon. The campaign will utilize multiple communication channels like television, print, digital media, and OTT platforms across English, Hindi, and 11 regional languages through March 2027.

Sebi Chairman Tuhin Kanta Pandey noted that India's demat accounts have surged to 23.8 crore, with unique investors reaching approximately 15 crore. Additionally, market capitalization has expanded from about Rs 95 lakh crore in FY16 to roughly Rs 472 lakh crore.