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SEBI Launches Project Jagrook to Counter Finfluencer-Driven Investing
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Storyboard•05-10-2026, 19:31
SEBI Launches Project Jagrook to Counter Finfluencer-Driven Investing
- •SEBI launched Project Jagrook in Chandigarh to warn investors against anonymous tips, finfluencers, and exaggerated return claims.
- •The campaign aims to shift investor mindset toward regulated products and self-understanding rather than online trends.
- •Project Jagrook will utilize social media, television, digital ads, and regional languages to reach diverse investor groups effectively.
- •SEBI's Investor Survey 2025 revealed that while 63 percent of households know about market products, only 36 percent possess high or moderate knowledge.
- •The initiative will collaborate with universities and the Ministry of Panchayati Raj to spread financial literacy to urban and rural communities.
Key Questions Answered
Project Jagrook was launched by SEBI Chairman Tuhin Kanta Pandey in Chandigarh on October 5, 2026, to tackle finfluencer-driven investing and warn investors against anonymous tips and exaggerated returns.
SEBI's Investor Survey 2025 revealed that while 63% of households were aware of at least one securities-market product, only 9.5% participated, and just 36% possessed high or moderate securities-market knowledge.
SEBI plans to implement the MUST initiative in universities to train teachers and students as partner trainers, and collaborate with the Ministry of Panchayati Raj to drive financial literacy into rural India.
