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Amazon Now Expands Rapidly, Targets 300 Cities by 2026 Amidst Soaring Growth
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CNBC TV18•01-10-2026, 19:28
Amazon Now Expands Rapidly, Targets 300 Cities by 2026 Amidst Soaring Growth
- •Amazon Now has expanded its quick-commerce service to 120 Indian cities, aiming for 300 cities by the end of 2026.
- •The service surpassed its internal target of 100 cities by Diwali, now covering major metros and numerous tier-two and tier-three cities.
- •Micro-fulfilment centers supporting Amazon Now have increased eight-fold to approximately 800 from 100 in September last year.
- •Daily orders are growing 20% month-on-month, with Amazon Now already a "very strong number three" in the Delhi-NCR region.
- •Amazon Now achieved a $1 billion annualised sales run rate in July, with an average order value of around ’550, and plans to add more daily-use electronics, including mobile phones.
Key Questions Answered
Amazon Now has expanded its quick-commerce service to 120 cities across India and is targeting an ambitious reach of 300 cities by the end of 2026.
The average order value on Amazon Now is approximately ₹550. Nearly half of these orders consist of perishables, while the remainder includes FMCG products, home and kitchen items, and daily-use electronics.
The number of micro-fulfilment centres supporting Amazon Now grew eight-fold over a 12-month period, increasing from about 100 centres in September to around 800 centres.
