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Rentomojo Boosts Performance Marketing Spend by 86 Percent to Rs 21 Crore in FY26
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Storyboard•16-10-2026, 15:24
Rentomojo Boosts Performance Marketing Spend by 86 Percent to Rs 21 Crore in FY26
- •Rentomojo Limited increased its performance marketing expenditure by 86.3 percent to Rs 20.95 crore in FY26 to drive subscriber acquisition and growth.
- •Revenue from operations grew 45.51 percent to Rs 386.99 crore in FY26 while consolidated profit after tax rose to Rs 104.30 crore.
- •The company's live subscriber base increased to 253,825 as of March 31, 2026, with the repeat rate rising to 50.41 percent.
- •Rentomojo plans further investments in proprietary technology infrastructure, including AI and machine learning applications for operations.
- •Water purifiers onboarded grew at a compound annual growth rate of 145.16 percent between FY24 and FY26.
Key Questions Answered
Rentomojo increased its performance marketing expenditure by 86.3% to Rs 20.95 crore in FY26, up from Rs 11.24 crore in the previous financial year.
Rentomojo's revenue from operations grew 45.51% to Rs 386.99 crore in FY26 compared to Rs 265.96 crore in FY25, while its consolidated profit after tax rose to Rs 104.30 crore from Rs 43.11 crore a year earlier.
Rentomojo plans further investments in its proprietary technology infrastructure, including artificial intelligence and machine learning applications for refurbishment diagnostics, spare-parts forecasting, technician workflows, and logistics to manage operational complexity.
