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Prime Focus Deepens India Focus as DNEG Revenue Soars to Rs 4,676 Crore in FY26
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Storyboard•29-09-2026, 12:01
Prime Focus Deepens India Focus as DNEG Revenue Soars to Rs 4,676 Crore in FY26
- •Prime Focus is strengthening its India-led delivery model for visual effects, animation, and content production, driven by expanding demand across theatrical films, streaming, and immersive experiences.
- •DNEG, the group's VFX and animation business, reported revenue from operations of Rs 4,676 crore in FY26, a significant increase from Rs 3,599 crore in FY25, with 75% of its 10,219 employees based in India as of June 2026.
- •The company leverages an India-led model for cost efficiency and flexible capacity, with approximately 78% of its headcount comprising artists and production creatives who can be scaled based on project requirements.
- •Prime Focus is expanding its addressable market beyond media and entertainment into sectors like sports, healthcare, and advertising, utilizing its content production capabilities and proprietary AI platform, Brahma AI.
- •The company's growth strategy combines a large India-based production workforce, a global network of creative hubs, and increasing investment in AI and content technology, reflected in its rising capital expenditure and EBITDA.
Key Questions Answered
DNEG reported a revenue from operations of Rs 4,676 crore in FY26, recovering from Rs 3,599 crore in FY25 and Rs 3,951 crore in FY24.
As of June 2026, DNEG had a total of 10,219 employees, with 75% of its workforce based in India.
Brahma AI is an AI-native content platform built by Prime Focus that manages over 90 million assets and features more than 90 home-grown AI engines, 19 patents, and 550-plus product and technology personnel.
