Stories
Nestle India Boosts Ad Spend by 46% as Q2 Sales Jump 20.5%
- •Nestlé India increased its advertising and marketing expenditure by 46% in Q2 FY27.
- •Sales rose 20.5% year-on-year to ₹6,782.2 crore, supported by double-digit volume growth.
- •Profit after tax increased by 36.3% to ₹1,026.8 crore with an EBITDA margin of 23.8%.
- •Growth was broad-based across confectionery, beverages, prepared dishes, and pet food businesses.
- •E-commerce and rural distribution channels drove strong sales momentum.
Key Questions Answered
In the second quarter of FY27, Nestlé India reported total sales of ₹6,782.2 crore, marking a 20.5% increase year-on-year, alongside a domestic sales growth of 20.4%. The company's profit after tax rose by 36.3% to ₹1,026.8 crore, and its EBITDA margin was recorded at 23.8%.
Nestlé India escalated its advertising and marketing expenditure by 46% during the second quarter of FY27. This significant step-up in brand investment was directed toward navigating commodity cost pressures, expanding distribution, and strengthening consumer engagement.
Growth was driven by broad-based performance across key product groups including confectionery, beverages, prepared dishes, and pet food. Additionally, e-commerce maintained strong momentum while rural general trade markets led performance across town classes with expanded distribution touchpoints.
