Stories
Maruti Suzuki Partners with Adobe to Revolutionize Digital Customer Experience
S
Storyboard•21-10-2026, 17:41
Maruti Suzuki Partners with Adobe to Revolutionize Digital Customer Experience
- •Maruti Suzuki has partnered with Adobe to revamp its digital platforms and connect customer data across marketing, sales, and after-sales services.
- •The automaker upgraded brand websites using Adobe Experience Manager Sites, achieving page loading times of under a second and introducing 3D showrooms for NEXA and ARENA platforms.
- •The company adopted Adobe Experience Platform to consolidate customer profiles in real time, enhancing advertising campaigns, loyalty programs, and service interactions.
- •Maruti Suzuki is currently exploring AI-based tools like real-time journey orchestration and Adobe Brand Concierge to further personalize customer interactions and improve internal efficiency.
- •Adobe Professional Services provided implementation support, focusing on governance and the scalable growth of the digital platforms.
Key Questions Answered
Maruti Suzuki partnered with Adobe to revamp its digital platforms, modernising several websites using Adobe Experience Manager Sites as a Cloud Service and Edge Delivery Services. This collaboration enabled NEXA and ARENA platforms to feature 3D showrooms and page loading times under a second.
Maruti Suzuki adopted Adobe Experience Platform to consolidate customer profiles in real time, helping to coordinate advertising campaigns, loyalty programmes, and service interactions across its businesses.
Maruti Suzuki is exploring AI-based tools such as real-time journey orchestration, next-best-action triggers, and content supply chain optimisation. They are also evaluating Adobe Brand Visibility, Adobe Brand Concierge, and AI agents.
