Stories
Campa Launches Vibrant Durga Puja Campaign Across Kolkata With Trams And Pandals
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Storyboard•19-10-2026, 11:10
Campa Launches Vibrant Durga Puja Campaign Across Kolkata With Trams And Pandals
- •Reliance Consumer Products Limited beverage brand Campa rolled out a major marketing campaign in Kolkata for Durga Puja.
- •The campaign features iconic Kolkata heritage trams wrapped in specially designed Puja-themed visual branding.
- •Campa has also established extensive branding across major festival pandals to engage with visitors during celebrations.
- •Local and national content creators are collaborating with the brand to showcase pandals, shopping districts, and food destinations online.
Key Questions Answered
Campa rolled out a marketing campaign featuring specially branded heritage trams, festival pandal activations, and creator-led digital storytelling across Kolkata.
Campa is owned by Reliance Consumer Products Limited, which is the fast-moving consumer goods arm of Reliance Industries.
Local and national creators use the branded trams as a starting point to document Puja pandals, shopping districts, food destinations, and landmarks.
