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Asian Paints Revives Iconic Gattu Mascot for New Durga Pujo Campaign
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Storyboard•18-10-2026, 11:31
Asian Paints Revives Iconic Gattu Mascot for New Durga Pujo Campaign
- •Asian Paints has brought back its beloved mascot Gattu for the new Sharad Samman Durga Pujo campaign titled ‘Mon Jitey Nilo’ in Kolkata.
- •The campaign shifts focus from winning awards to celebrating the relationships and shared community experiences built during festival preparations.
- •Conceptualised by Ogilvy, the campaign film captures neighborhood preparations, pandal construction, and the lively spirit of the festival.
- •Sujoy Roy from Ogilvy North noted that Gattu holds a special place as a familiar name among Bengalis and perfectly represents the community spirit of Pujo.
- •Asian Paints Sharad Samman has been recognizing the creativity and craftsmanship of Kolkata's Durga Pujo pandals for over four decades.
Key Questions Answered
The campaign is titled 'Mon Jitey Nilo', which shifts the focus from winning awards to the relationships and shared experiences built while preparing for Durga Pujo in Kolkata.
The campaign was conceptualized by Ogilvy, marking the return of Gattu as the face of Asian Paints' Durga Pujo communication.
Asian Paints Sharad Samman has been recognizing the creativity and craftsmanship behind Kolkata's Durga Pujo pandals for more than four decades.
