Stories
Brands and Netizens Jump on Tesla's Flying Roadster Buzz
- •Tesla's recent Roadster demonstration featuring rocket-inspired thrusters sparked immense online excitement and brand participation.
- •Indian brands like Fevicol, Rapido, McDonald's, and Domino's quickly leveraged the viral buzz with creative marketing angles.
- •Social media users humorously compared the car's airborne stunts to gravity-defying action sequences in Rohit Shetty's Bollywood films.
- •Netizens also shared funny scenarios about how the flying vehicle would navigate chaotic Indian roads and traffic jams.
- •Tesla plans to begin production of the redesigned Roadster in 2028 after multiple delays from its initial 2017 concept unveiling.
Key Questions Answered
Tesla initially unveiled the next-generation Roadster concept in November 2017 with a targeted production date for 2020, but the timeline was repeatedly pushed back. Following a recent demonstration featuring SpaceX-inspired thrusters, Tesla now plans to begin production of the Roadster in 2028.
The Tesla Roadster demonstration utilized cold-gas thrusters developed using technology from Elon Musk's SpaceX, alongside an ultra-high-pressure air tank and altitude-control thrusters. Additionally, the vehicle featured a suction system that allowed it to drive upside down on a ramp.
Brands like Fevicol, Rapido, McDonald's, and Domino's jumped on the online buzz following the demonstration. Meanwhile, social media users shared memes comparing the car's airborne stunts to gravity-defying action sequences in filmmaker Rohit Shetty's movies and the magical Ford Anglia from Harry Potter.
