Stories
Indian-Origin Importer Boosts UK Cucumber Market with Leading Brand Acquisition
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News18•26-09-2026, 15:45
Indian-Origin Importer Boosts UK Cucumber Market with Leading Brand Acquisition
- •Chandresh Patel, an Indian-origin managing director, leads a speciality food importer and distributor aiming to popularize cucumbers and gherkins.
- •His company showcased Mrs Elswood, the UK's leading gherkin brand, at London's iconic Gherkin building.
- •Mrs Elswood, established in 1947, seeks to expand its market reach, noting that only one in four households currently purchase gherkins regularly.
- •The brand highlights consumer trends towards health and sustainability, positioning pickled vegetables, including gherkins, for increased dietary importance.
- •Empire Bespoke Foods, Patel's company, promotes Mrs Elswood, with some products available in India, while also expanding its range of Indian and pan-Asian culinary items.
Key Questions Answered
The English brand Mrs Elswood traces its history back to a boutique business started in 1947 and focuses on bringing its secret-recipe flavours to a broader audience.
The speciality food importer and distributor, Empire Bespoke Foods, is led by Indian-origin managing director Chandresh Patel.
The brand was recently showcased at a 'Great Gherkin Soiree' event held at London's iconic Gherkin building in the City of London.
