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CBC Seeks New Rates for TVCs, Reels from Top Agencies
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Storyboard•01-10-2026, 09:31
CBC Seeks New Rates for TVCs, Reels from Top Agencies
- •The Central Bureau of Communication (CBC) has invited financial bids from 36 empanelled multimedia agencies to establish L-1 rates for new creative deliverables.
- •The new categories include original TVCs of varying lengths (up to 15, 16-30, and 31-45 seconds) with subtitles, covering the complete production process.
- •CBC has also introduced specific categories for short-form vertical content (up to 15, 16-30, and 31-60 seconds) for platforms like YouTube Shorts, Instagram Reels, and Facebook Reels.
- •The production specifications for short-form content include 1080p resolution, gimbals, microphones, and portable lighting, with rates covering adaptations to various aspect ratios.
- •This exercise is not an open empanelment process but is restricted to the 36 Executive Panel agencies, aiming to incorporate new rates into the existing L-1 Rate Matrix.
Key Questions Answered
The last date for submitting financial bids to the Central Bureau of Communication is October 6, 2026, by 5 pm.
Participation is restricted to the 36 multimedia agencies currently empanelled under CBC's Executive Panel whose rate contract remains valid on the submission deadline. Agencies empanelled under the Base Panel are not eligible.
Agencies must quote rates for vertical videos of up to 15, 30, and 60 seconds shot originally in the field using mobile phones or cameras. The production requires 1080p resolution at 30-60 frames per second using gimbals or stabilisers, lapel or wireless microphones, and portable lighting, covering a 9:16 master and adaptations into 1:1, 4:5, and 16:9 formats.
