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Women Seek Frontline Jobs, Employers Lag in Outreach: Report
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News18•21-09-2026, 13:45
Women Seek Frontline Jobs, Employers Lag in Outreach: Report
- •A new report reveals women comprise 43.5% of frontline job applicants, yet only 13% of job postings explicitly target them, indicating a significant mismatch.
- •The WorkIndia Rojgar Report, based on 650,000+ job postings and 9.8 million applications, highlights a rise in female applications across various sectors.
- •WorkIndia co-founder Nilesh Dungarwal emphasizes that while more women are seeking work, employer demand needs to catch up by addressing barriers like accessibility, flexibility, and safety.
- •Women show strong interest in sales, office-based roles, and travel/hospitality, with high application rates in beautician (86.6%) and teaching (80.7%) roles.
- •The report also notes that 92% of frontline jobs require no or basic English, underscoring the importance of regional languages for broader employment accessibility.
Key Questions Answered
Women account for 43.5 per cent of applicants for frontline jobs on the platform, which is an increase from 40.4 per cent a year ago.
Only 13 per cent of job postings explicitly target women, revealing a noticeable mismatch between active female applicant interest and employer outreach.
Sales received the highest number of applications with over 5.6 million, followed by office-based roles and travel and hospitality.
