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The Wealth Company AIF Invests Rs 400 Cr in Sports Brand Boldfit
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News18•12-10-2026, 16:30
The Wealth Company AIF Invests Rs 400 Cr in Sports Brand Boldfit
- •The Wealth Company Alternates announced a Rs 400 crore investment in homegrown sports brand Boldfit through its Bharat Value Fund as part of a Series B funding round.
- •The funds will be utilized for nationwide retail expansion, product innovation, manufacturing, and selective inorganic growth opportunities.
- •Founded in 2018 by Pallav Bihani, Boldfit offers performance sportswear, footwear, sports equipment, and fitness essentials, serving over 2 crore customers annually.
- •Boldfit previously raised Rs 110 crore in its Series A funding round from Bessemer Venture Partners in 2024 and counts sports stars KL Rahul and Sania Mirza among its investors.
Key Questions Answered
The Wealth Company Alternates' Bharat Value Fund has invested Rs 400 crore in the homegrown sports brand Boldfit as part of its Series B funding round.
Boldfit was founded in 2018 by Pallav Bihani, who serves as the founder and CEO of the company.
Boldfit counts sports persons KL Rahul and Sania Mirza among its investors.
