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Luxor Crayola Ignites Creativity at Crossword Kemps Corner, Mumbai
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News18•23-09-2026, 16:15
Luxor Crayola Ignites Creativity at Crossword Kemps Corner, Mumbai
- •Luxor Crayola launched an interactive consumer engagement activation at Crossword, Kemps Corner, Mumbai, to deepen its retail presence and bring children closer to the brand.
- •The event featured Crayola's iconic PIP characters, complimentary product samples, and aimed to encourage hands-on creativity and reduce screen time for children.
- •This partnership with Crossword is a strategic step in building Luxor Crayola's physical retail presence in India, offering consumers first-hand brand experience.
- •Luxor Crayola is a collaboration between Luxor Writing Instruments Pvt. Ltd. and Crayola LLC, combining global expertise with local manufacturing and distribution.
- •The initiative is part of Luxor Crayola's broader strategy to expand across physical retail, e-commerce, and quick-commerce, focusing on making creativity accessible and joyful for children.
Key Questions Answered
Luxor Crayola held a consumer engagement activation at Crossword, Kemps Corner in Mumbai featuring Crayola’s iconic PIP characters and complimentary product samples to encourage children and families to engage in hands-on creativity.
The partnership began when Luxor Group Managing Director Pooja Jain Gupta cold-called Crayola LLC President and CEO Pete Ruggiero on a Saturday afternoon in 2021, setting in motion a long-term agreement to manufacture and distribute Crayola products in India.
Luxor Crayola offers a portfolio spanning crayons, markers, color pencils, oil pastels, dough, clay, and art kits, expanding its presence across physical retail stores, e-commerce, and quick-commerce channels.
