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News18•06-10-2026, 20:00
Keralam Tourism Sector Set to Receive Industrial Status
  • •Keralam Tourism Minister P C Vishnunadh announced that the government is taking steps to grant industrial status to the state tourism sector.
  • •The minister inaugurated the Brand Wayanad project at Vythiri as part of the state government's 100-day action plan.
  • •The Brand Wayanad project aims to showcase the hill district's natural beauty, agriculture, adventure, and heritage tourism to the world.
  • •Plans include connecting Wayanad with Coorg and Mysore for a tourism circuit and transforming Onam into a major global festival.
  • •The Life Experience Trails project has introduced the Thirunelli Trail and Coffee Trail to promote experiential tourism in the region.

Key Questions Answered

Keralam Tourism Minister P C Vishnunadh announced that steps have been taken by the government to grant industrial status to the state's tourism sector. Additionally, the government plans to amend existing land laws and restrictions to facilitate land availability for both industrial and tourism development.

The objective of the 'Brand Wayanad' project is to present the hill district globally by combining its natural beauty, agriculture, adventure activities, farm and heritage tourism areas, historical sites, food diversity, arts and crafts, and also includes tourism development in Malappuram and Kozhikode districts.

Keralam plans to turn its state festival, Onam, into a major event modeled after the Hornbill Festival in the Northeast and the Mysore Dussehra, alongside presenting the state's art festival and culture during the Dussehra celebrations by connecting Wayanad with Coorg and Mysore districts.