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MakeMyTrip Partners with Tourism Ministry to Boost Offbeat Indian Destinations
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Storyboard•28-09-2026, 16:49
MakeMyTrip Partners with Tourism Ministry to Boost Offbeat Indian Destinations
- •MakeMyTrip and the Ministry of Tourism signed an MoU to promote India's offbeat destinations and villages, aligning with 'Dekho Apna Desh' and 'Incredible India' campaigns.
- •The partnership aims to increase visibility for lesser-known locales, highlighting local artisans, regional cuisine, traditional crafts, and handmade products.
- •This collaboration will create a wider platform for local communities and artisans, connecting their cultural experiences with travelers.
- •The initiative supports the government's broader efforts to encourage domestic tourism and distribute tourist footfall more evenly across the country.
- •The Ministry also launched the National Mission for Alternative Destinations and the National Digital Tourism Stack to enhance tourism offerings.
Key Questions Answered
MakeMyTrip has signed a Memorandum of Understanding with the Ministry of Tourism to promote India's offbeat destinations and villages, aiming to boost domestic tourism and provide greater visibility to local artisans, traditional crafts, and regional cuisines.
The collaboration aligns closely with the Ministry of Tourism's 'Dekho Apna Desh' and 'Incredible India' campaigns to encourage travelers to explore domestic destinations.
On World Tourism Day, the Ministry launched the National Mission for Alternative Destinations under the 'Dekho Apna Desh' campaign and introduced the National Digital Tourism Stack open digital infrastructure initiative.
