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News18•29-09-2026, 14:00
IBA Backs BRICS Circular Economy Focus, Pledges Support for Sustainable Waste Management
  • •The Indian Beverage Association (IBA) fully supports the sustainability commitments in the BRICS New Delhi Declaration, emphasizing integrated waste management, material circularity, and resource efficiency.
  • •IBA Secretary General Dr. Gunveena Chadha noted the Declaration's alignment with the beverage industry's existing embrace of Extended Producer Responsibility (EPR), eco-design, and sustainable public procurement.
  • •India's beverage industry has been an early adopter of EPR frameworks under the Ministry of Environment, Forest and Climate Change's Plastic Waste Management Rules, actively partnering with waste collection and recycling entities.
  • •The IBA supports the proposed Network of BRICS Institutions for knowledge sharing, research, and innovation in sustainable lifestyles, seeing it as a platform for cross-border collaboration on packaging and recycling technologies.
  • •The Association welcomed the potential BRICS Sustainable Lifestyle Week in 2026 to raise consumer awareness and reiterated its commitment to strengthening India's integrated waste management ecosystem.

Key Questions Answered

The Indian Beverage Association (IBA) has assured its full support for the sustainability commitments outlined in the BRICS New Delhi Declaration, noting that principles like Extended Producer Responsibility (EPR) and material circularity align with practices the industry has already embraced.

Member companies have invested significantly in packaging redesign, lightweighting, and setting up PET collection and recycling systems while actively partnering with waste collection agencies and urban local bodies.

The IBA views the Network of BRICS Institutions as a valuable platform to advance knowledge sharing, research, and innovation in sustainable lifestyles, helping accelerate packaging innovation and recycling technologies across borders.