Stories
Honda Cars Focuses on Localisation and Faster Development to Drive India Growth
N
News18•06-10-2026, 21:15
Honda Cars Focuses on Localisation and Faster Development to Drive India Growth
- •Honda Cars India identifies shorter product development cycles and increased localisation as core pillars for its future growth strategy in the country.
- •Vice President for Marketing and Sales Kunal Behl emphasized that shortening development times through local supplier and vendor collaboration is essential for scaling operations.
- •The carmaker currently offers four models in India including City, Amaze, Elevate, and ZRV, and recently launched the facelifted Elevate starting at Rs 11.80 lakh.
- •Honda plans to launch six products this year, featuring its first battery electric vehicle and the ZRV, as part of a broader roadmap introducing 15 new products by the end of the decade.
- •The company aims to bridge a major portfolio gap by entering the high-volume sub-4m SUV segment in the year 2028.
Key Questions Answered
Shorter product development time and localisation are emerging as key pillars for Honda Cars India to bolster its presence in the country, as local development helps link vendor and supplier development.
Honda Cars India launched the facelift of the Elevate on Tuesday with an ex-showroom price range of Rs 11.80-16.80 lakh. The automaker plans to roll out six products this year, including its first battery electric vehicle, the ZR-V, and facelifts of the Elevate and City.
Honda currently lacks a presence in the sub-4m SUV segment, which drives the bulk of passenger industry volume, but plans to enter this space in 2028 to fill the gap in its portfolio.
