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Ajay Devgn: Filmmakers Must Evolve to Catch Up with Discerning Audiences
- •Ajay Devgn states that the Hindi film industry needs to adapt to audiences who are now exposed to diverse international and regional cinema, making them more discerning.
- •He emphasizes that past successful formulas are no longer guaranteed to work, as audience preferences are constantly evolving, especially post-pandemic.
- •Devgn notes that audience expectations are difficult to meet, requiring continuous effort from filmmakers to improvise, learn, and push boundaries.
- •He highlights that box-office success now hinges solely on making good films, unlike in the past, and films can crash by the second day if they don't resonate.
- •Devgn believes Hindi cinema faces a unique challenge in targeting a diverse audience across India, unlike regional or international cinema with more defined target demographics.
Key Questions Answered
Ajay Devgn stated that the Hindi film industry is playing catch-up with audiences who consumed national and international cinema during the pandemic and are now far ahead. He noted that viewers have become much more discerning and harder to fool.
Ajay Devgn explained that unlike regional cinema where the target audience for a specific language is clear, Hindi films must appeal to a vastly diverse audience whose language and thought process change every 80 to 90 kilometers. Additionally, filmmakers must balance both mass and class viewers.
“Drishyam 3” is scheduled to release on October 2, with Ajay Devgn returning as Vijay Salgaonkar alongside returning cast members like Tabu, Shriya Saran, Ishita Dutta, and Rajat Kapoor. Jaideep Ahlawat joins the cast as SP Crime Branch Rajveer Singh Tomar, replacing Akshaye Khanna.
