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News18•29-09-2026, 11:15
28 BLACK Targets Major Growth at Anuga Select India 2026
  • •28 BLACK will participate in Anuga Select India 2026 to expand availability, increase consumer awareness, and build long-term partnerships in India.
  • •The company's presence at Anuga Select India follows a successful engagement at the India Food Forum, where it connected with retailers, distributors, and industry stakeholders.
  • •Daniel Geuther, CEO of Yinbev Beverages India Pvt. Ltd., expressed excitement about the opportunity to engage with industry leaders and expand the energy drink's reach.
  • •Visitors can meet the 28 BLACK India team at Booth C36 to explore their premium energy drink portfolio, lifestyle positioning, and partnership opportunities.
  • •28 BLACK aims to deliver a differentiated energy drink experience for India's dynamic consumers, reflecting its commitment to long-term partnerships in the fast-growing beverage industry.

Key Questions Answered

At Anuga Select India 2026, 28 BLACK is showcasing its growth ambitions, premium energy drink portfolio, lifestyle-led positioning, and exploring strategic partnerships with retailers and distributors.

Before participating in Anuga Select India 2026, 28 BLACK had a successful presence at the India Food Forum, where the brand engaged with various retailers, distributors, and industry stakeholders.

Consumers can purchase 28 BLACK energy drinks through leading channels such as Blinkit, Swiggy Instamart, Amazon, and 7-Eleven across cities including Mumbai, Bengaluru, Chennai, and Hyderabad.