Stories
OptimizeGEO Soars: 100+ Global Brands, Michael Kassan Invests for Next Expansion Phase
- •OptimizeGEO, a generative engine optimization (GEO) platform, now serves over 100 top global brands across 20 countries, helping them measure, manage, and improve media and commerce on major AI platforms.
- •Michael Kassan, founder and CEO of 3C Ventures, has invested in OptimizeGEO and joined as a strategic advisor to accelerate its global growth, recognizing the increasing prioritization of AI-led discovery by Fortune 1000 companies.
- •The platform helps brands optimize their online presence for AI models and agents, ensuring accurate understanding, credible citation, and effective recommendations, especially as nearly 75% of shoppers use AI for discovery.
- •OptimizeGEO analyzes visibility, share of voice, sentiment, and citations across major LLMs like ChatGPT, Claude, and Google AI, and uniquely identifies where brands gain or lose influence to recommend actionable strategies.
- •Co-founded by Kirthiga Reddy (former MD of Facebook India) and Saurabh Doshi (former Meta APAC MD), OptimizeGEO aims to capitalize on AI's reshaping of consumer behavior, with Kassan advising on global go-to-market strategy and category development.
Key Questions Answered
OptimizeGEO is a generative engine optimization agentic platform that helps multinational brands measure, manage, and improve media and commerce across major AI platforms. The company recently announced that it counts more than 100 global brands as clients across 20 countries.
Michael Kassan, the founder and CEO of 3C Ventures, has joined OptimizeGEO as an investor and strategic advisor to help accelerate the company's next phase of global growth. He will advise the founders on global go-to-market strategy, enterprise relationships, and ecosystem partnerships.
OptimizeGEO was co-founded by Kirthiga Reddy, the first employee and managing director of Facebook India, and Saurabh Doshi, a former Meta APAC managing director. They founded the company based on the premise that AI will fundamentally reshape consumer behavior much like mobile and social discovery did.
