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AAAI Forms Regional Chapters to Boost Autonomy for Local Agencies
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Storyboard•15-10-2026, 09:04
AAAI Forms Regional Chapters to Boost Autonomy for Local Agencies
- •The Advertising Agencies Association of India has established separate North, East and South chapters to grant regional agencies greater independence in organizing events and inducting members.
- •Led by President Sandeep Goyal, the restructuring aims to bring independent agencies outside Mumbai into the core decision-making process.
- •Kunal Lalani will chair the North chapter, K. Srinivas leads the South chapter, and Priyanka Chatterjee heads the East chapter.
- •The newly announced AAAI board for 2026-27 also includes prominent independent agency representatives, creative leaders, and network executives to ensure broader industry representation.
- •Additional initiatives focusing on creative, media, artificial intelligence, and technology are expected to be announced soon.
Key Questions Answered
The Advertising Agencies Association of India (AAAI) has established separate chapters for North, East, and South India to grant regional agencies greater autonomy to induct members, organise events, and develop independent initiatives suited to their local markets.
Kunal Lalani of The Crayons Network will chair the North chapter, K. Srinivas of Sloka Advertising will lead the South chapter, and Priyanka Chatterjee of Standard Publicity has been appointed to head the East chapter.
The initiative aims to address the limited attention agencies outside Mumbai receive by giving regional and independent agencies greater independence and a stronger voice in the association’s decision-making process without relying entirely on central leadership.
