Stories
Sandeep Goyal Takes Helm at AAAI, Vows to Boost Relevance and AI Adoption
S
Storyboard•01-10-2026, 08:57
Sandeep Goyal Takes Helm at AAAI, Vows to Boost Relevance and AI Adoption
- •Sandeep Goyal assumed the presidency of the Advertising Agencies Association of India (AAAI) on September 30, succeeding Srinivasan K. Swamy.
- •Goyal's primary focus will be to enhance AAAI's relevance within the evolving advertising ecosystem and champion AI adoption, especially among smaller agencies.
- •He emphasized that AI will become an intrinsic part of advertising and aims to help the industry become more comfortable with and accelerate its integration.
- •Goyal also highlighted the need for brands to explore experiential initiatives and customer loyalty beyond conventional advertising to build stronger recall in a cluttered attention economy.
- •Jaydeep R Gandhi was elected vice-president, and a new board including Sam Balsara and Priyanka Chatterjee was announced.
Key Questions Answered
Sandeep Goyal took charge as the President of the Advertising Agencies Association of India on September 30, succeeding Srinivasan K. Swamy.
Sandeep Goyal identified AI adoption as a key area of focus, noting that smaller agencies struggle to work in the AI space and need help to adopt it quicker and better.
Jaydeep R Gandhi has been elected as the vice-president of the Advertising Agencies Association of India for the 2026-27 term.
