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A customer’s complaint about an expensive Nish Hair wig purchased for her cancer patient mother has gone viral (Image-Instagram/@justmytwothoughts)
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News18•28-09-2026, 16:12
Woman Calls Out Nish Hair Over ₹35,000 Wig Shedding, Parul Gulati Responds
  • •A customer alleged her ₹35,000 Nish Hair wig, bought for her cancer patient mother, experienced severe hair fall after less than a year of use.
  • •The customer claimed the wig was a necessity, not a luxury, and accused Nish Hair of scamming them with a substandard product.
  • •She stated that despite continuous hair fall, the brand focused on maintenance advice rather than addressing quality issues and that her attempts to contact Parul Gulati were unresolved.
  • •Parul Gulati responded, stating the wig was purchased in September 2025 and had been used for a year, and a worn piece could not be exchanged.
  • •The incident sparked an online debate about product quality, customer service, wig lifespan, and pricing, with many users criticizing Nish Hair's response and suggesting consumer court action.

Key Questions Answered

A customer posted a viral Instagram reel calling out Nish Hair and founder Parul Gulati after a ₹35,000 silk-base human hair wig, purchased in September 2025 for her cancer patient mother, began experiencing severe hair fall.

The customer purchased a "full head wig silk base human hair" priced at ₹38,499, and the final bill came to ₹34,649.10 after accounting for applicable taxes and discounts.

Parul Gulati responded in the comments stating that they had spoken with the customer multiple times, explaining that a worn piece purchased over a year ago in September 2025 cannot be exchanged and that an appropriate solution was provided.