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Sydney Sweeney Doubles Down On Racy Sports Ad Despite Backlash
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News18•12-10-2026, 10:50
Sydney Sweeney Doubles Down On Racy Sports Ad Despite Backlash
- •Sydney Sweeney stars in a new bold advertisement for sports prediction platform Novig, leaning into the controversy from her previous campaign.
- •The actress and strategic equity partner addresses critics and people betting on her personal appearance in the satirical Instagram video.
- •Her earlier campaign faced criticism from female athletes who argued the revealing images objectified women instead of highlighting athletic achievements.
- •The latest commercial uses humour and controversial visuals to promote Novig as a platform strictly focused on sports betting.
- •Fans expressed mixed reactions online, with many supporting Sweeney for embracing the backlash and driving engagement.
Key Questions Answered
Sydney Sweeney is not just the face of Novig's advertisements, but she is also a strategic partner and equity holder with a financial stake in the platform.
Female athletes criticized the campaign because the revealing images focused on women's bodies and aesthetics rather than their athletic skills, achievements, discipline, and hard work in sports.
Sydney Sweeney responded to the criticism by doubling down on the controversy with a new video ad, using humor and bold visuals while pointing out that Novig focuses strictly on sports betting rather than personal appearance.
