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Bhumi Pednekar and Anusha Dandekar have commented on his impeccable fashion sense (Image: Instagram/@nishant_kerketta_1)
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News18•08-10-2026, 14:42
Jharkhand Farmer Goes Viral For Stunning Fashion Transformations
  • •Twenty-four-year-old Nishant Kerketta from rural Jharkhand has gone viral on social media for his unique aura farming videos blending agriculture and high fashion.
  • •His recent Instagram reel showing him transitioning from working barefoot in a muddy field to posing in sharp, stylish outfits garnered over 11.3 million views.
  • •Bollywood celebrities including Bhumi Pednekar and Shibani Dandekar have reacted to and praised his impressive fashion sense and model-like presence.
  • •Nishant returned home to Agharma village to help his family and farm after his father suffered a paralyzing brain haemorrhage.
  • •Internet users have playfully dubbed him an aura farmer, praising his ability to maintain a strong sense of style while working in the agriculture sector.

Key Questions Answered

Nishant Kerketta is a 24-year-old fashion and fitness enthusiast from Jharkhand who went viral for his unique 'aura farming' videos, which contrast his daily work in muddy fields with a film-like reveal of his impressive, model-like outfits and stylish wardrobe.

Nishant's viral Instagram reel posted on October 5 caught the attention of several Bollywood figures, including Bhumi Pednekar, Shibani Dandekar, Anusha Dandekar, and Khushboo Patani, who left appreciative comments praising his style.

Nishant returned home to help his family and farm while continuing his studies after his father suffered a debilitating brain haemorrhage that left him paralysed, interrupting Nishant's plans to secure a job in the city.