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The shopkeeper's response to one simple question caught viewers' attention. (Instagram/Raghav Dubey)
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News18•17-10-2026, 08:00
Content Creator's Biscuit Complaint Sparks Maharashtra FDA Action
  • •Content creator Raghav Dubey shared a video questioning biscuit quality and asking if he could file an online complaint, which quickly garnered over 14 million views.
  • •Viewers widely praised the interaction and commended the Maharashtra Food and Drug Administration along with its commissioner, Tukaram Mundhe, for addressing consumer concerns.
  • •The Maharashtra FDA provides an online grievance portal, including an AI-assisted complaint platform introduced in July 2026, for reporting unsafe or adulterated food.
  • •Consumers facing food safety issues are advised to retain the product packaging, take clear photos, save purchase receipts, avoid consuming the product, and contact authorities.

Key Questions Answered

Consumers in Maharashtra can report concerns regarding unsafe, adulterated, or incorrectly labeled food through the Maharashtra Food and Drug Administration's online grievance portal and official website, which also allows users to register and track complaints. Additionally, the department introduced an AI-assisted complaint platform under Commissioner Tukaram Mundhe to simplify raising concerns.

Consumers should keep the product and its packaging rather than throwing them away, take clear photographs of the item, batch number, dates, and labels, save purchase proofs like bills or receipts, and avoid consuming the suspected item while notifying the manufacturer and food safety authorities.

Locals in the Vaijapur area of Chhatrapati Sambhajinagar district cornered and confronted an FDA officer after a two-year-old child fell ill and was hospitalized due to consuming a local snack mix. Residents alleged that the officer discovered expired biscuits during an inspection but failed to take strict action against the shopkeeper, instead attempting to settle the matter after allegedly accepting a bribe.