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Omnicom CEOs: AI, Data, Tech Reshaping CMO-Agency Dynamics
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Storyboard•26-09-2026, 13:00
Omnicom CEOs: AI, Data, Tech Reshaping CMO-Agency Dynamics
- •Omnicom CEOs Monaz Todywalla, Anisha Iyer, Aditi Mishra, Vaishali Verma, and Vinkoo Chakraborty discuss the evolving landscape.
- •The discussion focuses on how AI, data, and technology are transforming the relationship between CMOs and media agencies.
- •Changing consumer behavior is also identified as a key factor reshaping these dynamics.
Key Questions Answered
Omnicom CEOs Monaz Todywalla, Anisha Iyer, Aditi Mishra, Vaishali Verma, and Vinkoo Chakraborty discuss how artificial intelligence, data, technology, and changing consumer behavior are reshaping the relationship between chief marketing officers and media agencies.
Omnicom is utilizing artificial intelligence beyond mere content generation or productivity tools, driving agentic marketing transformation where autonomous AI systems plan, execute, and optimize activities across media planning and creative workflows.
Principal media buying allows Omnicom to purchase inventory directly and move closer to publishers, shortening the media supply chain, reducing dependency on intermediaries, and capturing greater value within the advertising chain.
