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World Tourism Day 2026: Digital Agenda and AI to Redesign Global Tourism
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CNBC TV18•27-09-2026, 08:36
World Tourism Day 2026: Digital Agenda and AI to Redesign Global Tourism
- •World Tourism Day is celebrated annually on September 27, highlighting tourism's role in economic growth, social development, and cultural preservation.
- •The 2026 theme, "Digital Agenda and Artificial Intelligence to Redesign Tourism," focuses on leveraging technology to transform the sector, with global celebrations hosted in El Salvador.
- •India marks the occasion with nationwide events, including the launch of the National Digital Tourism Stack and Dekho Apna Desh 2.0 by Union Tourism Minister Gajendra Singh Shekhawat.
- •The Ministry of Tourism is partnering with organizations like Google India to use AI and data insights for tourism promotion.
- •States like Delhi and Telangana are hosting cultural showcases, heritage events, and industry awards to celebrate World Tourism Day.
Key Questions Answered
The theme for World Tourism Day 2026 is "Digital Agenda and Artificial Intelligence to Redesign Tourism", with the official global celebrations hosted in El Salvador.
Union Tourism Minister Gajendra Singh Shekhawat is rolling out initiatives like the National Digital Tourism Stack—an open public infrastructure to unify travel bookings—and Dekho Apna Desh 2.0 to redirect tourist footfall to lesser-known destinations.
World Tourism Day was first officially celebrated in 1980 and marks the adoption of the statutes of the UNWTO on September 27, 1970.
