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TAG Heuer Reportedly Discontinues Smartwatch Line After Decade in Wearables
M
Moneycontrol•17-10-2026, 13:40
TAG Heuer Reportedly Discontinues Smartwatch Line After Decade in Wearables
- •Swiss luxury watchmaker TAG Heuer has reportedly stopped manufacturing its Connected smartwatch range over the summer.
- •Existing inventory of the luxury smartwatches will continue to be sold until 2027.
- •The support timeline and software update availability for current smartwatch owners remain unclear.
- •The shift follows the October 2025 launch of TAG Heuer OS and the Connected Calibre E5, which may be the final model in the series.
- •TAG Heuer originally entered the smartwatch market in 2015 as the industry began to emerge.
Key Questions Answered
Neither TAG Heuer nor its parent company LVMH has publicly confirmed the reports regarding the discontinuation of their smartwatch business, though existing inventory is expected to be sold until 2027.
In October 2025, the luxury brand dropped Google's Wear OS in favor of the custom Android-based TAG Heuer OS to better support iPhone users, releasing the Connected Calibre E5 the same month.
The initial report does not specify the duration for future software updates or after-sales service, leaving the support timeline unclear for current owners of the premium wearables.
