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Dreame Targets 30% Robot Vacuum Market Share in India Amidst Rapid Growth
M
Moneycontrol•24-09-2026, 09:49
Dreame Targets 30% Robot Vacuum Market Share in India Amidst Rapid Growth
- •India's robot vacuum market is growing at 60-70% annually, with Dreame Technology India aiming for 30% market share by Q3 2026, up from 5% in 2024.
- •Dreame, which entered India in late 2023, sees immense growth potential due to less than 0.1% market penetration and changing urban lifestyles.
- •The company is expanding its offline presence through Croma and Reliance stores and launching D2C channels, alongside a partnership with actor Kriti Sanon to boost awareness.
- •Dreame has launched the premium X60 Ultra Complete robot vacuum at Rs 1,34,999, featuring advanced AI and the thinnest design with 35,000 Pa suction.
- •Dreame is heavily investing in its service infrastructure, building trained engineering capabilities and central service centers across over 160 cities to support complex robot vacuum repairs.
Key Questions Answered
Dreame is targeting a 30 percent market share in India's robot vacuum segment in Q3 2026 following its offline expansion and D2C launch, up from 20 percent in 2025 and 5 percent in 2024.
The flagship Dreame X60 Ultra Complete robot vacuum cleaner is launched in India at a price of Rs 1,34,999, featuring 35,000 Pa suction and a slim 7.95 cm design.
South India is Dreame's largest market for robot vacuums, with adoption expanding beyond the top 10 cities, which account for nearly 70 percent of category business.
