Stories
Google Launches Fitbit Air in India to Rival WHOOP in Screenless Fitness Tracking
- •Google introduced the Fitbit Air in India at a price of ₹13,999 as a lightweight fitness tracker without a screen.
- •Unlike WHOOP, which targets serious athletes with a membership model, Fitbit Air aims at everyday users for general wellness.
- •The device features Google's Gemini-powered Health Coach to offer personalized insights and actionable advice.
- •Basic tracking is included with the upfront purchase, but advanced AI coaching requires a Google Health Premium subscription after a three-month trial.
- •Both devices offer screenless designs focused on continuous health monitoring without distractions from smartphone notifications.
Key Questions Answered
Google introduced the Fitbit Air in India with a price tag of ₹13,999, positioning it as a lightweight, screenless fitness tracker for everyday wellness users.
Basic health and activity tracking is available without a continuing subscription. However, unlocking advanced, Gemini-powered AI coaching requires a Google Health Premium subscription, which includes a three-month free trial before becoming an additional expense.
While WHOOP operates strictly on a membership-based model where the hardware and analysis features are tied to a subscription, Google sells the Fitbit Air as a device you purchase outright. Additionally, WHOOP targets serious fitness enthusiasts focused on recovery and performance, whereas the Fitbit Air aims at a broader audience looking to improve daily routines and sleep.
