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iPhone Duo launched
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Firstpost•18-10-2026, 21:54
Apple Faces Backlash Over iPhone Duo Launch Amid Severe Supply Constraints
  • •Apple proceeded with iPhone Duo pre-orders across 70 countries despite knowing about severe supply constraints.
  • •Bloomberg analyst Mark Gurman called the simultaneous global launch a major mistake that will disappoint early adopters.
  • •Shipping dates for the 2000 dollar device have slipped into late January in certain regions due to overwhelming demand and limited output.
  • •The supply shortage for the iPhone Duo is expected to potentially boost sales for the iPhone 18 Pro and Pro Max models.
  • •Apple has a busy schedule ahead with upcoming releases including the M6 iMac, OLED iPad mini, and new smart home products.

Key Questions Answered

Mark Gurman criticized Apple for opening pre-orders globally despite knowing there would be severe supply constraints, prioritizing an early fiscal quarter market release over satisfying immediate consumer demand and leaving early buyers facing long delivery wait times.

Because Apple opened pre-orders simultaneously across 70 countries instead of a phased rollout, shipping dates for the $2,000 device have reportedly slipped as far out as January 25 in some regions.

The supply constraints and limited availability of the iPhone Duo could drive disappointed prospective buyers to instead purchase Apple's iPhone 18 Pro or Pro Max models.