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Apple Eyes Thinner, Brighter Displays for 2029 iPhones, Adopting Foldable Tech
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Firstpost•22-09-2026, 19:53
Apple Eyes Thinner, Brighter Displays for 2029 iPhones, Adopting Foldable Tech
  • •Apple plans to integrate thinner, more power-efficient OLED screens into its 2029 Pro iPhone models, inspired by foldable display technology.
  • •The new iPhones are expected to use Color Filter on Encapsulation (COE) technology, removing the conventional polarizer for increased brightness and reduced power consumption.
  • •Removing the polarizer could lead to thinner displays, allowing for larger batteries and other components within the iPhone.
  • •Challenges include controlling external reflections and maintaining outdoor visibility, viewing angles, contrast, and color accuracy without the polarizer.
  • •UBI Research suggests foldable devices will serve as a testbed for this technology, with LG and Samsung potentially fulfilling initial display unit demand.

Key Questions Answered

Upcoming Apple iPhones are expected to use Color Filter on Encapsulation (COE) technology, which removes the conventional polarizer layer to allow more light through and achieve greater brightness without extra power consumption.

LG and Samsung are expected to fulfill the initial demand for Apple's new display units.

The Texture and Grain controls for Photographic Styles are available only for photos captured on iPhone 18 Pro models and with specific cameras on the iPhone Duo.