Stories
Apple CEO Ternus Fires Managers, Halts AppleCare AI Plan Amid Restructuring
- •Apple CEO John Ternus is trimming management ranks, potentially impacting engineering program managers and directors in the hardware division.
- •The company has paused plans to replace approximately 5,000 AppleCare support staff with AI-powered agents indefinitely.
- •Ternus aims to accelerate product releases and move away from Apple's traditional fixed spring and autumn launch schedule.
- •This restructuring follows earlier job cuts in the Vision Pro, Siri, Intelligent Systems Experience, and Fitness+ teams.
- •Tim Cook transitioned to executive chairman on September 1, with Ternus taking over as CEO.
Key Questions Answered
John Ternus officially assumed the role of Apple CEO on September 1. Meanwhile, former CEO Tim Cook transitioned into the position of executive chairman, an appointment that was initially announced in April.
Apple is trimming its middle-management ranks to shorten the distance between engineers and senior executives, which includes letting go of engineering program managers in the hardware division and a handful of directors. Additionally, the company previously weighed replacing about 5,000 AppleCare support staff with AI, though that specific plan has been put on hold.
On August 21, Apple cut more than 200 roles, including about 100 from the Vision Pro team and another 100 from the Siri and Intelligent Systems Experience teams. Local reports indicated that 147 of those jobs were in the Bay Area. Furthermore, on September 21, a smaller round of cuts hit a handful of staff on the Fitness+ team who worked on audio sessions.
