Stories
Festive Season Brings Optimism to Real Estate as Buyers Focus on Value and Affordability
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CNBC TV18•10-10-2026, 18:15
Festive Season Brings Optimism to Real Estate as Buyers Focus on Value and Affordability
- •Real estate developers expect increased homebuyer enquiries, site visits, and bookings during the Dussehra and Diwali festive season.
- •Buyers are carefully evaluating affordability, location, design, construction quality, and long-term value before committing to property purchases.
- •The YouGov India Festive Shopping Report 2026 indicates mixed spending intentions, with 14 percent reconsidering spending and 6 percent prioritizing real estate.
- •Higher financing costs and borrowing rates may impact mid-segment buyers and influence household budgets, while luxury housing remains resilient.
- •Developers are leveraging festive offers and flexible payment plans to attract end-users, particularly across mid-premium and luxury segments.
Key Questions Answered
While Dussehra and Diwali are expected to drive up property enquiries and site visits, homebuyers are carefully weighing affordability, location, construction quality, connectivity, and long-term value before committing to a purchase.
Higher borrowing costs and floating-rate EMI pressures are prompting some mid-segment buyers to reassess budgets or take longer to decide, while luxury housing demand remains more resilient against financing pressures.
The residential market entered the festive period facing a widening imbalance, with available housing inventory across the top seven cities rising 12 percent year-on-year to 6.31 lakh units as new supply outpaced overall sales growth.
