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WhatsApp Business Messaging to Cost 14 Paise Per Message from Oct 1; General Users Unaffected!
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News18•30-09-2026, 10:06
WhatsApp Business Messaging to Cost 14 Paise Per Message from Oct 1; General Users Unaffected!
- •Meta will charge approximately 14 paise per message for certain messages on the WhatsApp Business Platform starting October 1, 2026.
- •Utility Messages, currently sent for free within a 24-hour window (e.g., order confirmations, delivery updates), will now be charged.
- •The first 1,000 Service Messages per Business Phone Number per month will remain free, with charges applied thereafter.
- •This new charge does not affect general WhatsApp users; it applies to companies, banks, and online platforms using the Business Platform.
- •In India, Meta has set a rate of 0.115 rupees (11.5 paise) per delivered Utility Message, which becomes approximately 14 paise with 18% GST.
