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Dev Anand's One Mistake: How 'Ishk Ishk Ishk' Cost Him Everything in 15 Minutes
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News18•01-10-2026, 16:16
Dev Anand's One Mistake: How 'Ishk Ishk Ishk' Cost Him Everything in 15 Minutes
- •Dev Anand's 1974 film 'Ishk Ishk Ishk' was an ambitious project, starring Zeenat Aman, Shabana Azmi, Zarina Wahab, Kabir Bedi, and Jeevan.
- •Dev Anand directed and produced the film himself, investing all his wealth into its making.
- •After the premiere, initial calls were positive, but within 15 minutes, Dev Anand realized the film had flopped and he had lost all his money.
- •Despite the setback, Dev Anand quickly recovered, telling Shekhar Kapur he had a new film idea and was ready to move on.
- •The film, despite its beautiful visuals, failed due to a weak storyline, proving commercially unsuccessful.
Key Questions Answered
The film that caused Dev Anand to lose all his wealth was his 1974 directorial and production venture titled 'Ishk Ishk Ishk'.
Renowned director and Dev Anand's nephew, Shekhar Kapur, shared this anecdote during an interview with Filmfare's YouTube channel.
The 1974 film featured a prominent cast including Zeenat Aman, Shabana Azmi, Zarina Wahab, Kabir Bedi, and Jeevan.
